SEO Interview Questions

The following is a list of frequently requested SEO interview questions and answers.

1. What is the best way to define SEO?

SEO is a short form for Search Engine Optimization.
It is the process of boosting the number of website visits.
It improves the visibility of a website and raises the quantity and quality of visitors to the website, allowing it to appear at the top of search engine result pages.

It optimizes websites for search engines, allowing them to rank better on search engine results page when consumers enter keywords related to their products or services.
Consequently, it increases both the quality and quantity of visitors to a website via organic search engine rankings.
The following are some of the fundamental activities involved in the SEO process:

2. Who is responsible for SEO?

They are referred to as SEO executives, Webmasters, Website Optimizers, Digital Marketing Experts, and so on.

He is in responsibility of raising the quantity of visits or traffic to a website by utilizing various SEO tools and tactics.

SEO/SMO analyst: He is in responsible of developing and implementing SEO and social media strategy for customers. He is expected to immediately grasp and support activities targeted at achieving the objectives and goals of client campaigns.

Webmaster: He is in charge of managing one or more websites. He makes certain that the web servers, software, and hardware are in good working order. He is in charge of creating and implementing digital marketing initiatives to promote the brand or enhance the sales of the customers’ products and services.

3) What are the fundamental SEO tools?

Google webmaster tools, Google Analytics, Open site explorer, Alexa, and Website grader are a few of the basic SEO tools. However, there are several paid tools on the market, such as Seo Moz, spydermate, and bulk checker.

Google webmaster tools: It is one of the most useful SEO tools. It is intended for webmasters. It enables webmasters to connect with Google as well as assess and manage the performance of their website in search engine results. Using webmaster, one may discover website difficulties such as crawling mistakes, malware concerns, and so on. It is a free service provided by Google that anybody with a website may utilise.

Google Analytics: Google Analytics is a free Web analytics service. It is intended to give SEO and digital marketing analytical and statistical tools. It allows you to examine website traffic and other actions on your website. This service is available to anybody with a Google account.

Open the site explorer: It is a Mozscape index-powered workhorse meant to study backlinks, identify link-building possibilities, and identify links that may negatively effect rank.

Alexa: Alexa is a global ranking system that creates a list of the most popular websites based on online traffic statistics and assigns an Alexa Rank to each.

Website grader: This is a free online tool that grades a website based on key factors such as performance, SEO, security, and mobile compatibility.

Paid SEO Tools Include:

SEOMoz: SEOMoz is a professional SEO web tool for SEO. It gives you information and insights to help you enhance your search engine rankings.
It is a collection of several SEO tools that cover all essential SEO topics.

Spyder Mate: This programme helps you to boost the ranking of your website and provides many strategies for website promotion.
It allows you to manage your web portal in order to increase traffic to your site.

Bulkdachecker: This tool is used to verify the Domain Authority of several websites at the same time.

4) How do you define on-page and off-page SEO?

On-page SEO

On-page SEO includes optimising your website and making adjustments to the title, meta tags, structure, robots.txt, and so on. It entails optimising individual web pages, which improves rankings and draws more relevant visitors to your site. This sort of SEO allows you to optimise both the page’s content and its HTML source code.

The following are the primary features of on-page SEO:

Page Title: It should be informative, original, and contain your primary keywords.

Meta Descriptions: Each webpage should include a Meta description, which should include important keywords for your content.

Meta Tags: For each of your pages, you may add a list of keywords called Meta tags.

URL Structure: To increase crawling, add search engine friendly URLs on your webpage. Shorter URLs with selected keywords generally perform better in SEO.

Body Tags: (H1, H2, H3, H4, etc.) Use body tags to divide your material into paragraphs for better reading.

Keyword Density: Include relevant keywords in your article but avoid overusing or repeating keywords.

Image: You may utilise appropriate photos inside your text to make your page more aesthetically attractive and so increase your site’s SEO.

Internal linking: To improve your website, include links to other web pages. It improves crawling and navigation.

Off-page SEO

Off-page SEO refers to improving your website through backlinks, social media marketing, blog submission, press release submission, and so on.

The following are the primary features of off-page SEO:

Social Networking Sites: There are several social networking sites, such as Facebook, LinkedIn, and Twitter, where you may build a company profile and execute comparable chores to boost your site’s SEO.

Blogging: Writing a blog for your website, product, or service and submitting it to niche blog directories and blog search engines is another option.

Forum Marketing: You may participate in online forums linked to your site by reacting to topics, answering questions, providing advice, and more.

Social Bookmarking: You may publish your blog articles and pages to major bookmarking services like as Digg, Delicious, Reddit, and others.

Link building: You can construct external links to your site in order to circumvent competition and enhance your ranking.

Press Release Distribution: You may disseminate your press release to numerous media outlets to gain authority backlinks and enlighten the audience. It has the potential to place your website on the top page of search results for your keywords.

5) What is the differences between on-page and off-page SEO?

On Page SEO comprises optimising a website by changing the title tag, meta tags, site structure, site content, resolving canonicalization issues, managing robots.txt, and so on.

Techniques for on-page SEO:

It mostly includes optimising page elements such as:

• Canonical URL
• Open Graph
• Tags
• Page Headers and Sub-Headers
• Page Title and Description
• Internal and External Links
• Paragraph Text
• Alt Image Tags

Techniques for off-page SEO:

It is mostly concerned with the following methods:

• Blogging for Link Building
• Social networking sites
• Submit a Press Release

6. Can you name some off-page SEO techniques?

Off page SEO strategies include the following:

Directory Submission: You can submit your site to a specific category of a web directory, for example, if you provide online tutorials, you should submit your site to a web directory’s education category. It will assist you in obtaining more backlinks.

Social bookmarking: Social bookmarking allows you to save links on bookmarking sites. These links act as backlinks, which improves the SEO of your website.

RSS (Really Simple Syndication) Submission: It enables you to submit RSS feeds to RSS submission directory sites in order to boost your site’s SEO.

Article Posting: It allows you to submit content to prominent article submission directories. It provides backlinks and raises the page rank of your website or blog. For better results, you must submit articles in related categories.

Blog Posting: It enables you to publish blogs, allowing you to provide new content to your readers on a regular basis. Blogs aid in the conversion of prospects into actual clients.

Press Release Submission: You may make a press release about your company’s latest events, goods, and services and send it to PR sites.

Forum Posting: Participating in internet discussion forums allows you to develop high-quality inbound connections.

7. What exactly is Google?

It is a global American corporation that specialises in Internet-based goods and services. It offers a search engine, internet advertising, cloud computing, software, and other services.

8. Who created Google?

Larry Page, an American computer scientist and internet entrepreneur, and Sergey Brin, another American computer scientist and online entrepreneur, co-founded Google in 1998.

9. What do you mean by “search engine”?

A search engine is a web-based software application used to search for and locate information on the World Wide Web. It enables internet users to do information searches on the World Wide Web (WWW). The user must enter keywords or phrases into search engines, after which the search engine scans websites, web pages, or documents having similar terms and displays a list of web pages containing the same keywords in search engine result pages.

We may say that it normally replies to user inquiries in the form of a list of search results. As a result, it is a web-based application that allows us to search for information on the World Wide Web. Google, Bing, and Yahoo are some of the most prominent search engines.

The list of results usually includes a list of links to web pages ranked from most popular to least popular. Moreover, the links provide the title and a brief description of their respective web pages. Furthermore, the SERP may feature adverts in addition to the list of search results.

11. How does a search engine work properly?

To understand how a search engine works, we may split its activity into three stages: crawling, indexing, and retrieval.

Crawling: Crawling is done by software robots known as web spiders or web crawlers. Each search engine has its own web spiders that crawl the web. Spiders visit websites or web pages, read them, and follow connections to other web pages on the site in this stage. Crawling allows them to discover what is published on the World Wide Web. When the crawler reaches a page, it copies it and adds its URL to the index.

In general, the web spider start crawling with frequently used servers and popular online pages. It takes the path indicated by the link structure and discovers new associated documents via new linkages.

It also returns to prior sites to look for modifications or updates to web pages. If modifications are discovered, a duplicate of the changes is created to update the index.

Indexing: Indexing is the process of creating an index after crawling all websites or web pages on the World Wide Web. An index of crawled sites is created and kept in massive storage facilities based on the type and quality of information given by them. It’s like a book with a copy of every webpage crawled by the spider. As a result, it gathers and organises information from all over the internet.

Retrieval: The search engine replies to user search requests by giving a list of websites with relevant answers or information in a certain order. It maintains relevant websites that provide unique and original content at the top of search engine result pages. So, whenever a user does an online search, the search engine searches its database for websites or web pages containing relevant information, compiles a list of these sites based on their relevancy, and displays this list to users on the search engine result pages.

12. How is an anchor tag used in SEO?

The anchor tag is used to create clickable text written on a hyperlink, i.e. clickable text within a hyperlink. It improves the user experience by directing people to a certain section of a website. They are not obliged to scroll down the page to discover a certain portion. As a result, it is a method of improving navigation.

It also allows webmasters to keep things organised because there is no need to create separate web pages or break up a material. This tag is also used by Google to direct people to a certain section of your page.

An anchor tag can be applied to a word or phrase. It redirects the reader to a different area of the page rather than another page. You establish a unique URL on the same page when you use this tag.

13. What are some Black Hat SEO techniques?

Keyword stuffing: Keyword stuffing occurs when search engines examine the keywords provided in a webpage in order to index the webpage or site. As a result, some people increase the keyword density in their web pages in order to achieve a higher rating. Keyword density should be 2 to 4% of the overall world count; beyond this is called as black hat SEO and is against Google’s SEO standards.

Cloaking: In this approach, web pages are written in such a manner that visitors and search engines view distinct material on the same page.
Increasing ranking in this manner is also against search engine recommendations.

Doorway pages: These pages include a lot of keywords but lack excellent content and useful information. They redirect people to another website in order to boost the ranking of that page. It is also against Google’s policies.

Hidden Text: This is text that the search engine can see but visitors cannot. To boost keyword density and improve internal link structure, it is utilised to insert irrelevant terms and hide content or links.